Impact Stories
Valtech
A global digital agency focused on business transformation and digital innovation.
Challenge: Enterprise clients in the public sector, finance, and transportation needed digital transformation solutions that improved user experience, accessibility, and scalability, with large budgets, tight timelines, and multiple stakeholders.
My Role: As Senior Project Manager , I led cross-functional Agile teams across Canada and Europe, facilitated stakeholder workshops, and managed large-scale platform and mobile app UX/UI projects, ensuring alignment between business goals and technical delivery.
- Achieved 100% on-time, on-budget delivery of multimillion-dollar projects
- Improved collaboration and efficiency in teams of 7–15.
- Secured extended contracts worth 50–80% of initial project budgets
- 95%+ satisfaction from stakeholders and teams
Sidlee
An international creative agency delivering branding, advertising, and digital solutions for global brands.
Challenge: The agency needed a senior project manager within its Web PMO to handle large accounts, lead enterprise-scale digital projects, and improve workflows across cross-functional teams.
streamlined toolkit to help small teams stay aligned, meet deadlines, and deliver results.
My Role: As Senior Project Manager in the Web PMO, I managed large, complex client accounts and digital projects, while mentoring junior PMs and ensuring smooth cross-functional delivery.
- Promoted to PMO Manager within 6 months, leading 10+ PMs across two entities.
- Oversaw 20+ accounts monthly, delivering enterprise sites, UX/UI, and campaigns across industries.
- Maintained 90%+ client satisfaction, driving repeat contracts and stronger partnerships.
- Improved workflows and communication, reducing process friction and boosting delivery efficiency.
Maryse Cardin
A writer and communication coach who needed to increase visibility for her book and author brand.
Challenge: Overwhelmed by the digital landscape, she needed clear guidance on how to use social media, paid ads, and online visibility tactics to promote her book effectively.
My Role: As Digital Marketing Consultant, I provided strategic recommendations, developed a digital marketing roadmap, and supported the execution of social media and paid ad campaigns.
- Developed a digital marketing strategy that improved online presence and visibility.
- Executed targeted social media and paid ad campaigns, increasing audience reach by average 30%.
- Propelled her book to bestseller status through the implementation of the recommended strategy.
- Achieved 100% client satisfaction, resulting in continued collaboration.
Imprint Plus
A global manufacturer of name badges and workplace signage.
Challenge: With no dedicated digital marketing team, the company needed leadership to build digital capabilities for growth and UX improvements. A global eCommerce website migration followed, requiring oversight and alignment.
My Role: As Digital Marketing Manager, I was responsible for leading the global eCommerce website migration, while also building the company’s first digital marketing team.
- Consolidated 5 websites into one Magento site, enabling scalable global eCommerce.
- Built the digital marketing team, driving revenue growth through SEO + paid ads (60%), email (30%), and social campaigns (15%).
- Generated 70%+ of total marketing revenue from digital channels.
- Launched an affiliate program, contributing ~10% of global digital revenue at minimal cost.
Perfectmind
A SaaS platform serving SMBs in wellness, martial arts, fitness, and recreation.
Challenge:
SMB clients needed stronger digital marketing strategies, scalable web solutions, and faster campaign execution to generate leads and subscription growth.
My Role: As Digital Marketing Manager, I managed client accounts, built a digital marketing team, and delivered both strategy and execution.
- Managed 30+ SMB accounts and built a 5–7 person cross-functional team.
- Increased digital revenue by 60% across client accounts via scalable websites and digital campaigns.
- Streamlined processes, cutting website and campaign delivery time by 30%.
- Delivered digital strategies that drove lead generation and subscriptions for clients.
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