November 2016

Affiliate Marketing: What is this? How it works?

When I discuss Digital Strategy with some partners or clients I always talk about affiliate marketing. It is one of the less-utilized online marketing avenues . Some of them asked me: what is this? how it works? So according to Wikipedia :“Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for

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Is the cultural diversity impacting communication at work?

  I just attended “Mastering Workplace Culture and Communication” Workshop, and I learned things:) It was interesting to hear the participants’ point of view, and the fact that they come from various cultures and backgrounds make the session even more engaging and reflective. I left this workshop asking myself: How to be a good communicator at

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