Grow your small business with digital!
November 30, 2015
Dear small and mid-business owners,
Do you want to make sure you’re in the best position to attract new customers and generate more sales? One of the best ways to do is by starting a digital marketing plan. Some of you might say “It takes too much time and energy..” Of course you will need to invest time, energy and some money, but with small measurable tactics, based on a good digital strategy, you will see results over time.
Some of you might say: “I don’t have budget”. There are different ways to promote your business online without breaking the bank and it can be easily measured.
Build a Website
This is a must-have for any business. Depending on your website needs and your budget you have two options when it comes to design: you can do it yourself by using an existing template, or you can hire an expert to develop a custom site. Have a Mobile Friendly Website
Choose Relevant Landing Pages
When your run a campaign (social media, newsletter…) think about where you want your customer to land on your website. Many companies send their email, social media, and search traffic to their homepages. This is throwing leads away. capture these leads at a much higher rate by sending them to targeted landing pages.
As a small mid-business owner, social media is your best friend. If you use it right, you can get a lot out of it. And please don’t post only about your products/services or promotions, engage the conversation with your fans and followers, feed them with good content, inspire them and stay top of mind.
Search Engine Marketing
Learn how to market your business through search engine, and how to make sure your business appears high on search results. Also optimize your site for local search.
Local Targeted Advertising
Whether you’re advertising on social media, Google or other online platforms, always target locally
Content is important because what you say and how you say it on the web matters for your business success. It’s not about covering all bases at once. You don’t need to maintain a blog, Twitter feed, and weekly newsletter …if those tactics are not suited to your business. You should know which channels of communication are most important for your client and what kind of customers would you like to attract.
These tactics as well as many others help you to increase your online presence and generate more leads. No matter what strategy you choose, please track your progress and optimize.
it seems time-consuming and long-term work but the effort would be well worth it. Customers who are looking for a restaurant, store or other local business are likely to do a search on their phone, mobile device, Google, social media… if you are not there your competitors will be.
Take your business to the next level!